![mary j blige greatest hits zip mary j blige greatest hits zip](https://i.pinimg.com/originals/fd/73/11/fd731101cc6aecbe926854af1006488c.jpg)
The year prior, Jennifer Lopez and Shakira's halftime show reportedly cost a whopping $13 million.
![mary j blige greatest hits zip mary j blige greatest hits zip](https://i.ebayimg.com/images/i/202318574591-0-1/s-l1000.jpg)
The Weeknd's performance costing the NFL an estimated $10 million - on top of the $7 million the singer shelled out of his own money. The costs of the productions, which typically run between 12 to 15 minutes, can be staggering. Backup dancer backlashĭespite not paying its talent, the NFL still covers all of the upfront costs for the production, including stagehands, set designs, and travel expenses. Lady Gaga’s digital catalogue surged above 1,000% the year prior after the singer sold roughly 150,000 more albums and songs.Ĭonsidering some advertisers shelled out a record $7 million for a 30-second ad spot this year, a 12-minute halftime performance would generate tens of millions of dollars worth of exposure for artists, assuming the same rate of value between a halftime performance and an in-game commercial. Similarly, Justin Timberlake’s same-day music sales jumped 534% after his 2018 show with Spotify streams surging a whopping 214%. Maroon 5 saw a sales surge of nearly 500% following the group’s Super Bowl LIII performance, according to Nielsen. Other artists have also experienced significant post-Super Bowl sales and streaming spikes. MIAMI, FLORIDA - FEBRUARY 02: Shakira and Jennifer Lopez perform onstage during the Pepsi Super Bowl LIV Halftime Show at Hard Rock Stadium on Februin Miami, Florida. Music analytics platform Chartmetric added that Lopez's and Shakira's Spotify Monthly Listener count jumped 9.9% and 11.8%, respectively, in the seven days following the event - a sign of the massive success that Latin music has had on the Spotify platform at large. Jennifer Lopez and Shakira, who performed a bilingual medley of their 14 greatest hits two years ago, saw a sales increase of over 1,000% with 16,000 digital downloads sold.Īdditionally, Lopez's and Shakira's Spotify ( SPOT) streams soared in the hours following the performance, rising 335% and 230%, respectively, compared to the week prior. Last year, The Weeknd saw nearly every song he performed land on the Rolling Stone Top 100 Songs chart, in addition to his 2020 album "After Hours" delivering a sizable bump in sales - climbing from 34,200 to 57,8000 units, according to Variety. The NFL famously doesn’t pay its Super Bowl halftime performers, but the post-performance digital music surge many of these artists experience is well worth the lack of a paycheck. Representatives for the rapper did not immediately respond to Yahoo Finance's request for comment. It is unclear at this time whether or not he will still perform at Sunday's event. Late Thursday, it was revealed that Snoop Dogg was sued for alleged sexual assault and battery. He added that the group plans to "put something together that’s spectacular, and do what we’re known for doing and add on to the legacy." Snoop Dogg, a native of California, called the gig a "dream come true" during a recent interview with the Associated Press. Dre said in a statement at the time of the reveal, adding that the performance will be an "unforgettable cultural moment." "The opportunity to perform at the Super Bowl Halftime show, and to do it in my own backyard, will be one of the biggest thrills of my career," Dr. Dre, Snoop Dogg, Eminem, Mary J Blige, and Kendrick Lamar are all set to perform at this year's halftime show - the third production from the NFL's partnership with Jay-Z and Roc Nation. Super Bowl LVI is just two days away, but the big game will not only be about football.